In order to meet the needs of such a dynamic and diverse modern culture; clubs, pubs and bars have been expanding the availability of mixed atmospheres at exponential rates. Music and party culture go hand in hand, relying on each other to create a specific vibe within the environment. Establishments catering to the party lifestyle are required to serve a broader audience, but depending on the targeted consumer, atmospheres are created rendering comfort for some but anxiety for others.
The college bar is an example of bars and clubs that cater to a specific vibe and demographic. The music is often geared towards popular culture, but age is the connecting factor of the vibe within these club’s environments. This bar can be seen as a rowdy pub that has all the lights on, people immersed in heavy conversation and encourages heavier drinking with some aspects of interactive gaming. Anyone outside of this niche is simply lacking exposure necessary to be comfortable within the dynamic demographic of college kids.
The dance club reveals a different type of bar where the age is largely a mixed affair and much less important. People who attend dance clubs have specific motives to let loose in a congested environment, move freely and interact with others through music and movement. With a lack of quiet spaces for in depth conversation, dance clubs allow individuals to be free from their stress while moving to the rhythm.
Bars and clubs become even more niche when they incorporate the multitude of environments catered to a specific scene or demographic. Whether it is age or preferences, there is a common factor between those who choose to attend spaces with such specific vibes. Hippies have one spot while gothics frequent another, but when a person finds their social party place, the atmospheric vibe fits almost perfectly. Those who seek social interaction through the party lifestyle won’t be failed by its lack of options. Clubs are ever evolving allowing them to serve broader and narrower audiences in different styles of environments. Learn more about clubs and environments at clubalterego.co.uk.